Adverts can be awful, full of cringey jokes and poorly made puns. I know I usually swap to another channel when they come on, preferring to watch anything even Bargain Hunt or Keeping Up with the Kardashians in order to avoid the four minutes of promotion that inevitably come up. Yet sometimes adverts can be funny or touching and that, I feel, is largely down to the music. A classic. ON Energy have always used amazing songs in their adverts. The advert features various family settings, with the feel good song playing in the background, and through their use of the track The Lumineers soared to number 8 in the UK singles chart. This is a track that people may have not have realised was used in an advert.
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4. Volkswagen, “The Clapping Song”
The Next Era of Content: Marketers say they want to create data-driven content. With these three new solutions, now they can. But in the ensuing near-century, the way companies use music has been modernized. Team, is catchy enough that people are compelled to look up the tune. And every time I hear the beat, a part of me thinks about the NFL. Advertising mission accomplished. Ah, the magic of advertising. Advertisers get major bonus points if they can start a new trend with their commercial. Trust me when I say that you need this knowledge in your life.
5. Sony, “Heartbeats”
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Well thats the power music can have in advertising. Having the right music in commercials is important, because it is the most effective way to create memorability. It allows people to sing or hum the song when its not on, creating associations with and attitudes towards a brand. In some cases this can transform the brand. Furthermore, commercials have also done more than just sell products — they have also managed to rejuvenate sales for some long-forgotten and unknown songwriters. Below we have compiled a list of songs made famous because they were featured on TV adverts. After the advert, average downloads per week significantly improved to around 73, It later spent a total of 19 weeks on the chart. The film crew only had one chance to get it right and it took a team of 50 interns on roller skates, and four days to collect all the balls.